About Us

Carcione's Fresh Produce

Founded in 1969, Carcione’s Fresh Produce Company has grown to be one of the most successful wholesale produce businesses in California.

They supply high quality, fresh produce to over 400 stores throughout California and are renowned for their high standards and impeccable service.

Carcione’s is located in South San Francisco.
131 Terminal Court, South San Francisco, CA 94080
Phone: (650) 583-8989
Fax: (650) 589-1231

Pete Carcione has had 35 years of experience in the wholesale produce business.

Pete CarcioneHe is the president of the employee-owned Carcione Fresh Produce Company, one of the most successful wholesale produce companies in California. Carcione has had regular segments which aired on ABC-7 in San Francisco, and had a “Green Grocer Report” that aired on KCBS Radio in San Francisco.

In addition to his wholesale success, Pete feels that it is important to educate others about the benefits of eating fresh fruits and vegetables. Reviving the “Green Grocer” role that his father made famous, Pete created a daily “Green Grocer Report”, which aired in 2002 on KCBS radio. During the show, he informed the public about what ripe and ready produce was available that day, and how eating produce on a regular basis can lead to happier and healthier living. His tips included nutritional values, historical commenting, comparison of prices, and fun preparation ideas.

In business, Pete combines his easy going, friendly manner with his 35 years of experience in order to provide consumers with the best possible produce available, as well as up-to-the minute information on what’s new, delicious, and nutritious. Carcione considers himself to be the “People’s Grocer” and makes it his mission to deliver all available information on produce to the public.

His company, Carcione Fresh Produce, is located in San Francisco and wholesales fresh, high quality produce to over 400 stores and restaurants throughout Northern California.


Pete Carcione, “The Green Grocer” is a third generation wholesale produce expert.

In 1920, his grandfather and namesake, Pete Sr., started the family produce business in the San Francisco area. By 1933, the business had grown substantially and it also included Pete’s father, Joe, who was known as the original “Green Grocer” and had a television segment that aired in the 70’s and 80’s on ABC-7 and KCBS Radio in San Francisco.

Pete Carcione graduated from Santa Clara University in 1963, where he received his B.A. in Business and subsequently entered the Coast Guard. In 1969, Pete opened his own business, Carcione Fresh Produce Company, building on the tradition started by his father and grandfather.


Carcione Fresh Produce

© Carcione Fresh 2004 -